History

HobNob TV was a local attractions TV channel that aired in over 30 Denver / Boulder hotels showcasing local businesses.

Nicole started managing the South Pearl Street Farmers Market in 2007 after meeting with South Pearl Street board members to discuss featuring South Pearl Street on HobNob TV. The TV airing never happened, but it was the start of a long relationship between the historic district and Nicole. It was also what led to the founding of HobNob Events.

In producing the South Pearl Street Farmers Market, revenue has increased 1573% over 15 years, a 30% growth over 2019 and over $2M in total revenue.

In conjunction with the Farmers Market, Nicole was asked to produce a South Pearl Street Music Festival. The festival committee was hoping for a crowd of 2000 while also preparing for a loss for this first year. The festival was attended by 5000 people and had a profit of $10,000.

During the time HobNob Events managed the market revenue nearly doubled.

Nicole reinvented Civic Center Eats from being a Farmers Market to becoming the largest food truck gathering in Colorado, eventually running 3 days a week May – September with 24 food trucks per day. Over an seven year period of producing this event it grew from 29 food trucks in 2011 to 86 food trucks in 2017.

The Big Eat, presented by and benefiting EatDenver, is an annual party celebrating the Denver area’s vibrant and dynamic independent restaurant scene. This signature summertime event features bites from more than 60 locally-owned restaurants. The event is presented in the open-air Galleria at the Denver Performing Arts Complex. Along with the featured specialty bites cocktails, wine, cider, beer, kombucha, and tea are all included in one ticket price. Guests experience the best of Denver in one place, all while supporting the local restaurant community. The Big Eat featured 35 restaurants in 2011 during HobNob’s initial involvement

The as USA Pro Challenge, was an annual seven day, seven stage professional cycling event that hosted 16 professional cycling teams often including the podium from the Tour de France, riders raced as much as 683 miles and featured 42,000 feet of climbing over nine mountain passes.

Nicole operated as the Festival director, producing festivals in 14 cities over 7 days. HobNob Events was the Local Organizing Committee for the City of Denver, who hosted the final day.

Greenway Foundation is a Denver-based 501(c)(3) nonprofit organization. Since 1974, they have been leading efforts to reclaim the South Platte River and its tributaries from a virtual cesspool to a place of environmental and recreational pride. Gala on the Bridge is The Greenway Foundation’s signature fundraising event. This evening offers stunning views of the South Platte with attendees enjoying live music, cocktails and dinner.  This event offers a night like no other!

Annually raised an average of $139k in 1 evening since 2013 with a 500-person, outdoor gala.

2018, 2019 & 2021ticket sales sold out 2 months prior to the event, entirely through sponsored tables.

Grew the market from 53 vendors in 2014 to 95 vendors in 2022.

The Rooftop Party was first inspired to benefit the victims of the devastating earthquake in 2016 which hit in the hometown of the Sushi Den owners, and created major damage to Kumamoto, the prefecture in southern Japan.

Along the way, our beloved, longtime home, the U.S., has also experienced many unfortunate natural disasters, which we strive to support. Over the 5 years, the fundraiser has grown from 850 to 2000 guests over two nights, with tickets selling out months in advance.

With the help of HobNob Events this event helped raise $245,000 for non-profits.

Steamboat Food & Wine Festival is a 4 day event consisting of food and wine tastings, paired chef dinners, specialty seminars and more. The event provides guest the opportunity to interact with renowned chefs in venues that are equal parts intimate and panoramic.

In 2019 HobNob Events built a 4 day, 26 event, 11 venue event that supported 5 non-profit organizations.

Amidst the 2020 COVID 19 pandemic the HobNob team successfully executed the festival with social distancing and capacity guidelines in place.

Since 2020 the festival has continued to grow, providing the town of Steamboat Springs with over $500k in revenue through hotel stays and diners.

HobNob Event took over management in 2020 during COVID to rebuild a community market, managed operations, curated vendor mix and managed financials. Yielded a 60% revenue increase from 2020 to 2021.

The Denver Oktoberfest has been a staple two weekend festival in Downtown Denver since 1969. HobNob Events took over management of the event for the 2021 and 2022 festival years.

HobNob Events once again took part in executing the Big Eat, growing the list of participating restaurants from 35 in 2011 to 63 in 2022.

Telluride Reserve is at the forefront of culinary collaboration, integrity in its ingredients and kindness beyond service. Jarman and Co. is intentional in producing collaborative events with positive influences on the greater scopes of community and industry. This three day food and festival set in the mountain town of Telluride, Colorado invites emerging and established chefs to engage in what’s evolving in the industry.