Jarman and Co Events
FARMERS MARKET 

POLICIES AND PROCEDURES

2024

 
‍Thank you for your interest in becoming a vendor at one of the vibrant Farmers Markets managed by Jarman and Co Events. We are proud to serve as a small business incubator for many incredible farms, and local vendors. Every vendor is carefully screened with a commitment to creating a diverse marketplace with the highest quality of locally produced products available. The Farmers Markets produced by “Jarman and Co” strive to support and enhance the surrounding communities by providing an experience with a great variety of fresh and wholesome products. We believe it is important to support our local community, therefore, all products must be grown, raised, produced or gathered by the vendor in the State of Colorado or bordering communities (a few exceptions may apply). 


ELIGIBILITY 

  • Our Farmers Markets focus on supporting local agriculture and producers

while encouraging the food / consumer connection

  • We strive to support the surrounding communities by having vendors that complement those businesses, but do not directly compete
  • These are producers’ markets for farmers and producers that grow, raise or produce locally
  • We give preference to producers that maximize the use of local ingredients

The following do not quality as accepted vendors:

  • Overly processed foods 
  • Nationally distributed packaged foods 
  • Businesses that operate under a franchise agreement 
  • Food items not grown and/or processed by the vendor (there are a few exceptions)
  • Informational / non-profit organizations

 

PRODUCT GUIDELINES

FARM PRODUCTS

Farm products include: 

Vegetables, fruits, berries, herbs, nuts, flowers, plants, honey, meat, poultry, eggs, and dairy products

SEAFOOD:  Must be caught or raised by a fisherman or related person  selling at the market 

DRIED FRUIT:  Must be from the farmer’s own produce. If fruits or vegetables are dried off-farm, the farmer must supply information about the location where they are dried

OTHER FOOD ITEMS:·  Our markets accept certain value added items which are grown and/or made by the vendor such as baked goods, preserves, cheese, sausage, and smoked meats

BAKED GOODS:  Must be made from scratch using local ingredients as much as possible

COFFEE & COFFEE ROASTERS:  Should supply details about the origin of their beans and the relationship with the suppliers.  Local dairy should be provided with coffee service whenever possible

PRESERVED FOODS, JAMS, SALSAS, FERMENTED FOODS:  Preference will be given to those producing from local farms, using local ingredients

‍PREPARED FOODS:  Prepared foods add to the market experience

Preference will be given to vendors that use local ingredients and vendors. All food must be served on or in compostable wares. Vendors serving drinks please note that plastic bottles are not allowed at the market. Preference given to vendors that serve beverages from small, local producers.

Vendors are responsible for following all City regulations and procuring the correct permits. All prepared food vendors must show appropriate Health Department certification to  the Market Manager. These permits must be displayed in public view during Market hours. All  prepared food processor equipment/trailers must comply with Denver County Health  Department regulations. 

BEVERAGES:  Beverages should be produced locally using local ingredients when possible.

No plastic bottles of any kind are permitted at the market in 2024.   Please ensure any beverages being sold are in cartons, glass or aluminum packaging. When choosing beverages please be conscious of our mission to support local, producer focused, small businesses.

HAND CRAFTED ITEMS / JEWELRY / INFORMATIONAL:  Jewelry, craft items, and informational booths are NOT ALLOWED at our Farmers Market

Merchants located on the street with a brick and mortar store are the only exceptions

** We find our patrons understand and accept the non-availability.  However, if local farm products are not available and you would like to bring products that deviate from the above qualifications you must receive prior approval from the Market Manager. 

 

VENDOR SELECTION 

The Market Manager and the individual market committees select vendors annually

  • Selection will be based on:
  • product quality
  • product uniqueness 
  • sourcing
  • growing practices
  • presentation
  • seniority
  • past attendance
  • past payment history
  • safety
  • compliance (including on time weekly payments)
  • grandfathered vendors
  • customer service
  • the right product mix to ensure a successful market for everyone

No vendor will have guaranteed return rights to the Market from season to season or from Market to Market

  •  The Market does not offer exclusive rights to vendors to sell any one product
  • Market customers generally benefit from having a choice
    • However, if the Market Manager believes the number of vendors offering the same or similar products is excessive, duplicate products may be denied entry
  • When filling out the application, please give examples of where you source (or plan to source) your ingredients, listing the names of farms or other local-direct sources where possible
  • After entry deadlines, new applications will be reviewed on a monthly basis

ADDITIONAL FACTORS

RETURNING VENDORS: In reviewing applications from prior vendors, consideration is also given to:

  • History of successful and consistent participation including adherence to these Policies and Procedures
  • History of constructive, respectful, non-discriminating and courteous interactions with all market attendees and participants.
  • Effective enhancement of consumer knowledge of products being sold and how they were produced, as measured by the applicant’s presence, employee knowledge and the quality of booth display
  • Quality of products
  • Timeliness of weekly payments
  • Market arrival / set-up / tear down procedures
  • Satisfactory booth inspections
  • Consistent attendance

 

MARKET SALES AND REPORTING

All vendors are required to:

  • Report sales weekly and pay 10% of daily gross sales
  • All sales must be reported and paid by the Tuesday following the market at 8am.
  • Vendors are required to honestly report all sales made by the vendor or vendor’s agents at each Market. FAILURE TO ACCURATELY REPORT ALL SALES WILL RESULT IN IMMEDIATE EXPULSION FROM THE MARKET WITH NO RETURN RIGHTS
  • Failure to comply with fee payment for Market days will result in a $25.00 fine and will affect your market standing.

 

MARKET OPERATIONS 

PUNCTUALITY / ATTENDANCE:

Consistency is critical in attracting buying customers to the market.  It is important that vendors make a commitment to attend the Market each week.

  • All vendors must be at their stall 30 minutes prior to the start of the market
  • After 30 minutes the stall will no longer be held for the assigned vendor and may result in loss of regularly assigned stall on the day of the violation. Repeat violations may result in loss of assigned stall space or expulsion from the Market
  •  If you cannot attend the Market on a day you have committed to, please contact the Market Manager 48 hours in advance
    • Failure to do so will result in a $50 fine due before returning to the Market
    • Vendors are allowed three (3) missed Markets throughout the season
    • After the three (3) missed Markets, vendor will be assessed a fine of $50 for each additional missed market day (excused or unexcused)
  • Market Manager has full discretion to suspend a vendor’s selling privileges for part or all of the remainder of the Market season if the vendor exceeds three (3) excused or unexcused absences within the market season
  •  If day of emergencies arise, please TEXT the Market Manager (number will be shared with confirmed Market information)

MARKET SPACE ASSIGNMENTS:

The Market Manager will make all space  assignments.  When assigning spaces, the Market Manager may consider the following:

  • Consumer traffic flow
  • Parking, electrical and space needs 
  • Vendor seniority
  • Regular attendance 
  • Payment history

While we will try to keep your space consistent, your space is subject to change.  Vendor space locations are not permanent.  The Market Manager may reassign space locations for any market day during the Market season

A vendor may not switch or “fill” its assigned stall space without approval from Market Manager

 

VENDOR ARRIVAL AND DEPARTURE

Load-in begins  2 hours prior to the opening of the market and concludes 30 minutes before the market opens 

 Vendors must unload all items onto the “curb” (not in the street), then move vehicle offsite

  • A clear and drivable lane must be kept open at all times
  • A Vendor may not begin setting up his/her stall space until their vehicle is moved offsite
  • All vendors are required to keep their booth set up until the closing of the market
  • Vehicles may enter the market site 20 minutes after the close of the market or whenever the street is free of most patrons. Please wait to be told that it is clear to enter the site.
  • Vendors should not leave the Market to retrieve their vehicles until they have completely taken down their stall space(s) including packing up all remaining product, collapsing canopies or tents, and cleaning up any debris – placing ALL items on the “curb” (not in the street)
  • The street will remain closed for a maximum of 1.5 hours following the conclusion of the market for tear down and departure.

LEAVE NO WASTE TRASH POLICY

All vendors must haul out their trash/recycle/compost at the end of the day.

    • Each vendor is responsible for cleaning his/her stall area to the satisfaction of the Market Manager
    • This includes removing all debris, sweeping and, if necessary, washing down the stall site
    • Vendors are expected to remove all waste generated by the sale of their product
    • Vendors must not dump oil or oil debris into flowerbeds, garden areas, streets, sidewalks, or storm drains, sinks, toilets or anywhere else within the Market site.
    • All vendors must bring containers suitable for waste removal, including oily waste.
    • Prepared food vendors must have an impermeable tarp or mat under the entire stall to protect the sidewalks and streets from grease and food waste and as well as overhead coverage if required by the Denver County Health Department
    • Vendors not adhering to this policy risk cleaning fines
  • Market trash/recycle/compost receptacles are NOT for vendor use

GARBAGE / RECYCLING / COMPOST

  • All items at the market must be recyclable or compostable 
  • Detailed policies available upon acceptance into the market 

CANOPIES / UMBRELLAS 

All  tents, canopies, umbrellas  are required to be sufficiently and safely anchored to the ground from the time it is erected to the time it is taken down

  • A rule of thumb for weights is 40# per leg of your canopy
  • Any Vendor who fails to properly anchor his/her canopy will not be allowed to sell at the Market on that day
  • Branded canopies should reflect your business or your brand.  Branded tents representing sports teams, etc are highly discouraged


PRICING

Pricing of goods sold at the Market is solely the responsibility of the individual vendor

SMOKING POLICY 

Vendors are not permitted to smoke in or around their booth area..  You must move away from the marketplace to smoke

 

SIGNAGE

  • Each booth space must prominently display a sign clearly identifying the farm or business by name and location
  • Signage should include product descriptions and pricing 
  • Signs may not be placed in the walkways
  • Flag or teardrop signage is not allowed

VEHICLES

Only select produce and nursery vendors will be allowed to sell from their vehicles and must receive prior approval.   All others will be required to park their vehicles off site.

ORGANIC LABELING

Vendors advertising products that are “Organic”, “Unsprayed” or “Natural”, etc. are not required to be certified by any recognized certification agency

WEIGHTS, MEASURES, AND LABELING 

All weighing or measuring instruments or devices used for commercial purposes must be correct

MARKET MANAGER 

The Market Manager (or designee) coordinates all activities of the weekly functioning of the Market and implements Market policies, including oversight of the Market set-up and clean up, daily assignments, collection of stall fees commissions and sales information, and assuring vendor compliance with all Farmers Market policies

WEATHER POLICY

  • Farmers Markets are rain/ snow or shine 
  • Vendors are expected to participate on every scheduled market day, irrespective of weather
  •  In the event of poor or unsafe weather, the Market Manager will use their discretion to adjust market operations to provide for a successful and safe market day, including, without limitation, changing setup procedures, changing booth locations, prohibiting use of tents, adjusting departure procedures or closing the market early

MARKET CONDUCT

VENDOR BEHAVIOR 

Please limit selling to inside your booth, all vendor and/or  employees must remain inside the booth

  •  “Hawking” is strictly prohibited

INTEGRITY

Vendors represent their products with honesty and transparency 

RESPECT

The Farmers Market staff, vendors and customers communicate and interact with each other in a respectful manner

Patronizing, discriminatory  and degrading language, yelling, and demeaning behavior are not tolerated  If vendor or employee(s) should become unruly, it may result in immediate expulsion from the Market, at the Market Manager’s discretion.  Should a vendor be permanently removed, there will be no refund of booth fees or claimed revenues lost.

The farmers market staff will act in a manner that is consistent, reliable, and fair to all vendors

 COMMUNITY

The farmers market staff and members understand the market is a collaborative effort that works to the benefit of all participants

SPIRIT OF THE MARKET

The success of the market is the result of a collaborative partnership between Jarman and Co, the vendors, and the market’s customers

Our mutual objective is to continue to increase the availability of high-quality local foods and increase the customer demand for those foods

GRIEVANCE POLICY

The Market Manager or his/her designee has the right to impose disciplinary action at the Market site

Should any vendor, at any time, occupy the premises in a manner contrary to this agreement, upon request of Market Manager, the vendor shall immediately cease such offending conduct

 

INSURANCE AND PERMITS 

ALL VENDORS ARE REQUIRED TO OBTAIN GENERAL LIABILITY INSURANCE ADDITIONALLY INSURING THE MARKET(S) THEY ARE PARTICIPATING IN:

  • Vendors shall list Jarman and Co and the individual Market(s) they will be attending as additionally insured 
    •  Policy limit should be a minimum of $1 million per occurrence with a $2 million aggregate limit
    • COI’s must be uploaded to the portal 
  • Jarman and Co and the Markets are not responsible for any loss or damage incurred or caused by vendors 
  • DO NOT EMAIL or MAIL any documents to Jarman and CO – all must be uploaded into the Vendor Profile


PERMITS AND LICENSES

Vendors are required to comply with City and County of Denver and State of Colorado policies; all taxes, licenses, permits and liability/product insurance are the responsibility of the Vendor

  • Vendors selling taxable items are required to have a State of Colorado Sales Tax License.  Visit https://denvergov.org/ebiztax/_/#2  for more information
  • Vendors selling food must have a temporary restaurant permit of the City and County of Denver (if you have a temporary restaurant permit from another City you are required to obtain a permit from the City of Denver as well.) 
  • The Colorado Cottage Foods Law: Passed in 2012 and allows for the manufacture and sale of some baked goods without any licensing or regulatory requirements
  • If you will have an open flame or propane at your booth please contact the City of Denver Fire Department for information on receiving an open flame permit

Vendors are required to have all documentation and permits on site during the Farmers Market.  It is the sole responsibility of the vendor to comply with special event city policies

Jarman and Co is NOT responsible for fines for non-compliance by vendors with City and County rules and regulations. Necessary documents will be requested with acceptance.

 

‍POLICIES AND PROCEDURES

  • Please keep a copy of these Market Policies and Procedures for your records

 

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